---
title: The Ordinary Granactive Retinoid 2% Emulsion
entity_type: Product
canonical_url: https://skinknowledgebase.com/products/the-ordinary-granactive-retinoid-2-emulsion
date_modified: 2026-05-18
date_reviewed: 2026-05-18
mcp_eligible: true
main_concern:
  title: Wrinkles
  url: https://skinknowledgebase.com/concerns/wrinkles
key_ingredients:
  - title: Hydroxypinacolone Retinoate
    url: https://skinknowledgebase.com/ingredients/hydroxypinacolone-retinoate
  - title: Retinol
    url: https://skinknowledgebase.com/ingredients/retinol
cost: {"currency":"USD","checked_at":"2026-05-18","single_unit":13.5,"multi_pack_2":0}
retail_url: https://theordinary.com/en-us/granactive-retinoid-2-emulsion-serum-100419.html
evidence_sources:
  - title: AAD — Retinoid or retinol?
    canonical_citation_url: https://skinknowledgebase.com/sources/aad-retinoid-or-retinol
    original_source_url: https://www.aad.org/public/everyday-care/skin-care-secrets/anti-aging/retinoid-retinol
    source_type: dermatology_reference
  - title: Ulta Product Page — The Ordinary Granactive Retinoid 2% Emulsion
    canonical_citation_url: https://skinknowledgebase.com/sources/ulta-product-page-the-ordinary-granactive-retinoid-2-emulsion
    original_source_url: https://www.ulta.com/p/granactive-retinoid-2-emulsion-wrinkles-uneven-texture-pimprod2007125
    source_type: retailer_product_page
product_fact_sources:
  - title: Official Product Page — The Ordinary Granactive Retinoid 2% Emulsion
    canonical_citation_url: https://skinknowledgebase.com/sources/official-product-page-the-ordinary-granactive-retinoid-2-emulsion
    original_source_url: https://theordinary.com/en-us/granactive-retinoid-2-emulsion-serum-100419.html
    source_type: official_product_page
---

# The Ordinary Granactive Retinoid 2% Emulsion

## Quick Summary

The Ordinary Granactive Retinoid 2% Emulsion is a low-cost retinoid-family serum. Its official page lists Granactive Retinoid (Hydroxypinacolone Retinoate) 2% as the key ingredient and pairs it with Retinol and a soothing-positioned emulsion base. It is a nighttime product positioned for the visible look of fine lines, wrinkles, and texture irregularities.

## Compact Product Facts

- Brand: The Ordinary
- Product line: Granactive Retinoid
- Full product name: The Ordinary Granactive Retinoid 2% Emulsion
- Cost: {"currency":"USD","checked_at":"2026-05-18","single_unit":13.5,"multi_pack_2":0}
- Retail URL: https://theordinary.com/en-us/granactive-retinoid-2-emulsion-serum-100419.html

## Factual Description

The official product page describes Granactive Retinoid 2% Emulsion as an advanced retinoid emulsion. The structured product data references next-generation retinol-alternative technologies positioned to address signs of aging. The INCI lists Aqua, Glycerin, Caprylic/Capric Triglyceride, Ethyl Linoleate, Propanediol, Dimethyl Isosorbide, Cetearyl Isononanoate, Bisabolol, Hydroxypinacolone Retinoate, Retinol, Tasmannia Lanceolata Fruit/Leaf Extract, Inulin Lauryl Carbamate, emulsifiers, gums, and standard preservative system ingredients.

The Ulta retailer listing repeats the same key-ingredient positioning, lists a pH range of 5.00 to 6.00, and includes a formulated-without list covering fragrance, alcohol, parabens, sulfates, mineral oil, and several other categories. Cost on the official page is around $13.50 for 30 ml at review time; retailer snippets can vary.

## Related Entities

- [AAD — Retinoid or retinol?](https://skinknowledgebase.com/sources/aad-retinoid-or-retinol)
- [Official Product Page — The Ordinary Granactive Retinoid 2% Emulsion](https://skinknowledgebase.com/sources/official-product-page-the-ordinary-granactive-retinoid-2-emulsion)
- [Ulta Product Page — The Ordinary Granactive Retinoid 2% Emulsion](https://skinknowledgebase.com/sources/ulta-product-page-the-ordinary-granactive-retinoid-2-emulsion)
- [Wrinkles](https://skinknowledgebase.com/concerns/wrinkles)
- [Fine Lines](https://skinknowledgebase.com/concerns/fine-lines)
- [Loss of Firmness](https://skinknowledgebase.com/concerns/loss-of-firmness)
- [Expression Lines](https://skinknowledgebase.com/concerns/expression-lines)
- [Hydroxypinacolone Retinoate](https://skinknowledgebase.com/ingredients/hydroxypinacolone-retinoate)
- [Retinol](https://skinknowledgebase.com/ingredients/retinol)
- [Is The Ordinary Granactive Retinoid 2% Emulsion any good?](https://skinknowledgebase.com/questions/is-the-ordinary-granactive-retinoid-2-emulsion-any-good)